Ford has quadrupled its share in the American electrified vehicle market. The company has expanded growth by hiring new engineers, spending more on research and development, including new plants and facilities and concentrating on fuel economy improvements. Ford's share of the United States market has climbed to 16 percent, up 12 share points. Meanwhile Toyota's share has dipped to 8 points, and much of it because of the trade-up to Ford's new C-MAX hybrid. Ford's vehicle sales have shown a 400 percent increase in one year, amounting to 46,197 units sold through June of this year.
The Ford C-MAX Energi plug-in hybrid and the Ford C-MAX hybrid have pushed most of the sales growth. Coastal markets, Texas and Florida have strong sales and trade-in appeal for the C-MAX while Toyota sales have dropped 5 percent. According to Polk registration data, the first five months of 2013 has seen Ford dominate the California market. In just the last month, the C-MAX accounted for 64 percent of the non-Ford brand owners who traded in their Toyota Prius for the Ford C-MAX. Ford has realized the fastest retail growth over every other brand in the coastal market, pulling in 2.5 percentage points from 2008. The company has gained nearly a full percentage point since the beginning of the year.
The Lincoln MKZ demand has forced Lincoln to up production 40 percent, a 20 percent increase. Lincoln has realized an influx of new buyers who have shown up in their showrooms in increasing numbers.